Preaching to The Choir Never Works
Presidential Voting
American politics has historically been marked by cycles of public sentiment, where frustration with the actions or failures of a political party, individual, or group leads to a significant shift in leadership. These cycles are driven by the nation's weariness with specific policies, scandals, or ineffective governance. Over time, this dissatisfaction reaches a tipping point, causing voters to seek change, often in the form of a political leader who promises a new direction. This ebb and flow of political favor reflects the dynamic nature of American democracy, where circumstances beyond anyone’s control can shape national outcomes in ways few anticipate.
One of the clearest examples of this pattern is the transition from Lyndon B. Johnson to Richard Nixon. Johnson's administration, which had achieved significant change and a secure voting block through his "Great Society" programs, was ultimately defined by the Vietnam War. As public opposition to the war grew and anti-war protests intensified, Johnson’s popularity diminished, creating a vacuum for a leader who could navigate the country's desire for a change in foreign policy. Enter Richard Nixon, who lost to Kennedy and now campaigned on ending the war and restoring "law and order." Nixon’s restless “chicken dinner” stumping across the nation positioned him for a second run (1960 / 1968). The fatigue over Johnson's war policies propelled Nixon into office, showcasing how a single, dominant issue can shape political shifts.
Nixon's victory over Vice President Hubert Humphrey was an amazing comeback; however, his time in office would be overshadowed by the reelection Watergate scandal, which became a defining political crisis of the 1970s. Watergate severely eroded public trust in government, leading to Nixon’s resignation and a moment of national introspection. In response, the American electorate turned to Jimmy (James Earl) Carter(1), a Washington outsider and former governor of Georgia, who promised honesty and integrity in government. Carter's rise was a direct reaction to the disillusionment with Nixon and the political establishment. His election demonstrated the public’s desire for a moral reset after the scandal-plagued years of Nixon.
Carter's presidency, however, was not without its SNAFUs and challenges. The Iran hostage crisis, combined with an economy in the tank (reference to the oil embargo and Arab despot influence of the day), left Americans feeling frustrated with Carter's leadership. This dissatisfaction laid the groundwork for a conservative resurgence, embodied by Ronald Reagan. Reagan’s strong stance on restoring American strength and his ability to communicate optimism about the nation's future resonated with voters tired of what they perceived as weakness on the international stage (reference to the Iran Hostage Crisis). The shift from Carter to Reagan reflected the public's growing desire for a decisive, strong leader who could navigate both domestic and international challenges.
In more recent history, this cyclical shift played out with the transition from Bill & Hilary Clinton (one being likable and the other being causticly unlikeable) to Donald Trump and then from Donald Trump to Joe Biden. Trump's unconventional style and polarizing rhetoric both energized Americans and drove his opposition into perpetual hypermode. His base loved him, and over time, he began to alienate the weaker base of fickle voters. After four years of Trump’s presidency, many Americans were willing to risk a return to more traditional leadership, leading to Biden’s victory, despite being elderly and frail. However, Biden’s presidency has faced its own challenges, from the COVID lockdowns, economic instability, and endless verbal mishmash, resulting in the majority of Americans to see him step aside.
If Vice President Kamala Harris wins the race instead of Trump, it will signal yet another shift in American leadership and the political weathervane. If Harris wins, she will have accidentally or cleverly ignited a voting base to propel her into the Oval Office (2). The cycle remains the same: leaders rise and fall based on the nation's temperament at the moment, and circumstances, both within and beyond their control, shape their political fate.
This pattern demonstrates that American politics is, at its core, a reflection of not only the public's shifting moods and needs but the power of a very small slice of the voting public that sways the course of history. Whether it's Johnson’s war leading to Nixon, Watergate leading to Carter, the Iran hostage crisis propelling Reagan, or Trump's defeat by Biden with Harris waiting in the wings, these transitions are often influenced by crises or public discontent. In each case, the right leader for the moment emerges, not solely by their own doing but by the larger tides of history and circumstance.
Divine intervention could be something that is far beyond reason and understanding. We shall see what happens.
(1) Often overlooked in history is the fact that Jimmy Carter’s full name is James Earl Carter, Jr. Despite his preference for "Jimmy," Carter avoided using his full name due to its unfortunate association with the assassin of Martin Luther King, Jr., James Earl Ray. This name disconnect became a subtle but significant issue among informed voters, some of whom viewed Carter as disingenuous for not using his full name, even during his inauguration. The 39th president’s inauguration, held on January 20, 1977, marked the last time the East Portico of the Capitol was used for the ceremony. Chief Justice Warren E. Burger administered the oath of office, and Speaker Tip O’Neill swore in Vice President Walter Mondale. Interestingly, forty years later, Carter attended Donald Trump’s inauguration, becoming the first U.S. president to commemorate the 40th anniversary of his own swearing-in. Only recently has Carter’s full name, James Earl Carter, Jr., gained some recognition, primarily through pop culture historical references.
(2) "Preaching to the choir" in politics is a guaranteed path to defeat, especially during a hotly contested election. Focusing on events that cater solely to loyalists does nothing to sway undecided voters or expand a candidate’s base. Timing is crucial, and every action must be strategically planned. Successful campaigns require a laser focus, with personal travel, internal disagreements, and petty bickering set aside. Leadership at the local level often defines elections more than many realize, particularly pseudo-political operatives who fail to grasp the bigger picture. Political hacks who prioritize their ego or infighting over the greater cause are bound to lose—always have, always will. Winning requires unity, discipline, and a broader appeal beyond the inner circle of supporters. Without that, even the strongest candidate can be brought down by the lack of strategy and focus needed to secure a victory in today’s political landscape.
Song used during segments of the first audio is titled "Big Bad Boss."
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Song used during segments of the first audio is titled "Big Bad Boss." 〰️
Some leaders preach to the choir and witness stagnant growth, content with the same supporters in the same pews. Others build, listen, and gain wide respect, transforming a handful of followers into a thriving movement. They inspire through principles like democratic representation and freedom of speech, not through dictatorial commands. While dictators may impose their will, they are seldom respected or memorialized by future generations. Over time, the blustering bullies fade into obscurity, much like the fictional Al and Peggy Bundy and their goofball children—symbols of irrelevance in a world that values genuine leadership and lasting impact.
And as the late Paul Harvey would say: "Now the rest of the story."
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And as the late Paul Harvey would say: "Now the rest of the story." 〰️
I attended the Republican Party of Florida (RPOF) quarterly meeting with my son, and the absence of the Marion County Executive Committee underscored a growing issue in our state—the lack of unity. At a time when we need collaboration and shared purpose, internal political fighting is destroying the very opportunities we should be capitalizing on. These internal disputes often arise from a "my way or the highway" mentality, shutting down open dialogue and breeding division instead of unity.
RPOF Chair Evan Power, an amazing man with ideal qualities needed to run the organization, spoke about the party's efforts to build the most effective get-out-the-vote campaign Florida has ever seen. Nearly 170,000 volunteers are on board, but without unity across counties, all that effort could be wasted. The state isn’t considered a battleground by the national party, so we are depending on county-level teamwork to drive results. If Trump should lose, it’s on the shoulders of those counties with leaders who are distracted and lack unity. But how can we expect success if counties are plagued by internal conflicts? When individual leaders prioritize personal agendas over the greater good, we lose the chance for collective progress. Unity is essential if we are to reach low- and medium-propensity voters, yet some counties seem determined to undermine that with infighting from babbling brooks that make not a lick of sense. I call one to notice when another repeatedly says: “I don’t know,” while shaking their head looking downward.
At the RPOF gathering at the Seminole Hard Rock Hotel and Casino, we saw unity in action as we stood together against ballot referendums for cannabis legalization and enshrining abortion rights. However, it is a shame that some county chairs are very pro pot and users of various types. The materials and messaging distributed were powerful, but they require cohesion at every level to be effective. Yet, I wonder how many counties are silently resisting, their internal battles keeping them from fully embracing these efforts because of piss-pour leadership. If counties can’t unify around core issues, the state may need to step in, audit, and even remove despotic leaders who refuse to cooperate. Unity is non-negotiable, and those holding out are only harming the party's overall mission.
The weekend wrapped up with a “Victory Dinner,” where unity took center stage once again. Sen. Rick Scott confidently dismissed any notion of Trump losing Florida, but the success of the party is dependent on every county pulling its weight, working together rather than against each other. The absence of true unity in certain counties could spell disaster, as complacency or internal discord can undo even the most carefully laid plans. The Scott speech was powerful and inspiring.
Gov. Ron DeSantis made it clear that unified action is crucial. When he criticized certain members of the congressional delegation for staying silent on the abortion amendment, it wasn’t just about taking a stand—it was about ensuring solidarity within the party. Silence and indecision erode the very unity that is required to achieve greatness. It is only through unwavering cooperation that the Republican Party can maintain its momentum and secure lasting victories. When DeSantis took the stage and put the congressional delegation on blast. He listed off every House member who’d either stated their opposition to the abortion amendment or donated toward the fight. In my opinion, calling out pot-head chairs of committees and clubs is also long overdue.
In the end, this meeting was a stark reminder of how internal fighting threatens to destroy what unity could accomplish. We need alignment, not division, in our county committees. If we fail to unite now, we risk squandering the opportunities that lie ahead. The question is: which county will finally be the one where the state has to step in, audit, and replace those who refuse to embrace unity?
The Landscape of Modern Warfare
If you would like a draft copy of my current “book in progress,” The Landscape of Modern Warfare, use the contact form or click here. I will make ten copies available.
My 12th Commandment
During my time at university in the 1970s, I had the opportunity to be part of a remarkable group known as the Milwaukee Pachyderm Club, an influential organization made up of prominent businessmen and women. The club’s primary goal was to facilitate conversations among like-minded Republicans, fostering an environment where ideas could be exchanged freely, and where the future leaders of the party could be nurtured. This wasn’t just a social group—it was a hub for political engagement, mentorship, and the development of conservative values. The club aimed to bring young men and women into the fold, exposing them to leadership roles within the party and providing them with the tools and training necessary to one day carry the torch forward. It was a formative time, and the lessons I learned about collaboration and political strategy continue to resonate with me today.
It was during this period that I also joined both the Young Republicans and the College Republicans, organizations that allowed me to engage in campus politics while promoting conservative values. However, my political involvement extended beyond my immediate surroundings when I became a member of Young Americans for Freedom (YAF), a national conservative organization dedicated to advancing the cause of freedom and limited government. YAF connected me with leaders in the conservative movement, and one of the most pivotal moments of my political awakening came when I traveled to Washington, D.C., and had the chance to meet Roger Stone. At that time, Stone had recently left the Nixon administration and was serving as the head of YAF, a position that made him a prominent figure in shaping the future of the Republican Party.
As I deepened my involvement in conservative politics, I found myself in the middle of a critical moment in Republican history. It was 1976, and Gerald Ford, the sitting president, was running for re-election while being challenged by Ronald Reagan, the former governor of California. Reagan's challenge was more than a mere formality; it was a battle for the soul of the Republican Party. Many people today forget that Reagan, the conservative icon, actually lost the Republican nomination to Ford that year. But what many also fail to remember is the powerful concession speech Reagan gave after his defeat. His words struck a chord with everyone in the room, and the sentiment echoed was clear: "We nominated the wrong man." Even in defeat, Reagan's message was one of unity and forward-thinking, qualities that would eventually carry him to the presidency in 1980.
This was also a time of intense debate over U.S. foreign policy, particularly concerning the Strategic Arms Limitation Talks (SALT), a series of negotiations between the United States and the Soviet Union aimed at curbing the arms race. Henry Kissinger, Ford’s Secretary of State, had been instrumental in these negotiations, and many in the Ford camp, including the College Republicans who supported his candidacy, backed SALT as a necessary measure to reduce the threat of nuclear war. However, I, along with many other Reagan supporters, believed in a philosophy of "peace through strength." We felt that maintaining military superiority was the only way to ensure lasting peace, and while we disagreed with our counterparts in the Ford camp, we worked together toward the greater good of the party. Unity, despite our differences, was key to keeping the Republican Party strong and effective. These debates taught me the importance of respectful dialogue and the need for a party to come together even when internal divisions exist.
Over the years, I had the opportunity to meet both President Ford and President Reagan on several occasions. Each meeting reinforced my belief in the power of unity and collaboration. Ford was a pragmatic leader, someone who understood the importance of building consensus and keeping the country steady during turbulent times. Reagan, on the other hand, was a visionary, a leader who inspired people with his optimism and unwavering belief in the principles of freedom and personal responsibility. Both men, despite their differences, understood that a unified party was far stronger than one divided by infighting. Their leadership styles may have been different, but their commitment to the Republican Party's core values was the same.
During this time, I also began to reflect on the quiet, dependable people who formed the backbone of any organization, including the Republican Party. I came to see them as the "angels in the pews"—the individuals who are always there, always contributing, yet often overlooked because they don't seek the spotlight. These are the people who show up, do the work, and keep the wheels turning, while others are more concerned with self-promotion and power-building. It has always struck me as unfortunate that these unsung heroes are sometimes dismissed or taken for granted simply because they aren’t the loudest voices in the room. In my experience, it is these quiet contributors who hold the real strength of any movement, and I have always found myself gravitating toward them rather than those who bluster and posture for attention.
Ronald Reagan’s eventual rise to the presidency was a victory not just for him, but for the principles of unity and collaboration within the party. Reagan famously introduced the "11th Commandment" during his political career: "Thou shalt not speak ill of a fellow Republican." This commandment was more than a clever phrase—it was a call for Republicans to stand together, to avoid the kind of public infighting that weakens the party and distracts from its mission. I have always believed that this principle should be expanded into what I call the "12th Commandment": "All Republicans should be allowed to speak." In other words, the strength of the party lies in its diversity of thought and the inclusion of all voices, not just those who dominate the conversation. By allowing space for open dialogue, even among those who may disagree on certain issues, we create a party that is stronger and more unified.
In the end, the lessons I learned during my time in the Milwaukee Pachyderm Club, the College Republicans, and the Young Americans for Freedom have shaped my views on leadership, unity, and the importance of listening to all voices within a movement. Unity is not about uniformity; it’s about finding common ground and working together toward a shared goal. Whether it’s debating foreign policy or deciding on the future direction of the party, the key to success is collaboration and mutual respect. As the Republican Party continues to evolve, I believe we must hold fast to these principles if we are to remain strong and effective in the years to come. Only through unity—not division—can we secure lasting success.
President Ford was not “disappointed” in Governor Reagan, and rather than shout him down, act like a buffoon, and relish in his convention victory; he invited Governor Reagan to address the delegates. Class on the national level, back in the day, is class that is often missing on the local level. Sad but true, times and people change, but those with class stand heads above the classless in in a party, committee, or club.
After securing the Republican nomination in 1976, President Gerald Ford graciously invited Ronald Reagan to the dais for an impromptu speech at the Republican National Convention. Although Ford had won, the moment was marked by mutual respect and class, as both men exemplified statesmanship that transcended personal rivalry. Reagan, in his typical charismatic fashion, delivered a powerful and heartfelt speech that electrified the audience, leaving many in the party with the undeniable feeling that the wrong man had been nominated. It was a moment of unity, grace, and humility—qualities that are sorely lacking in today’s political landscape, where divisions within both the Republican and Democratic parties, including the rise of RINO libertarians, often overshadow the greater good.
“May I just say some words. There are cynics who say that a party platform is something that no one bothers to read, and it doesn’t very often amount to much, whether it is different this time than it has ever been before. I believe the Republican Party has a platform that is a banner of bold, unmistakable colors with no pale pastel shades.
We have just heard a call to arms based on that platform and a call to us, to really be successful, between this platform and the platform of the opposing party, which is nothing but a revamp and a reissue and a running of a Late, Late Show of the thing that we’ve been hearing from them for last 40 years.”
President Ronald Reagan and Speaker of the House Tip O'Neill are often remembered for their ideological differences, yet their ability to work together to pass significant legislation stands as a hallmark of true leadership. One of the most notable examples of their collaboration was the Tax Reform Act of 1986, a sweeping piece of legislation that simplified the tax code, closed loopholes, and lowered individual tax rates. Despite their political disagreements—Reagan being a conservative Republican and O'Neill a liberal Democrat—both men understood the importance of putting the country’s needs above partisan interests. They worked quietly and professionally behind the scenes, engaging in constructive dialogue and compromise to ensure that the legislation benefitted the American people. Their willingness to collaborate exemplified the art of bipartisan leadership.
The working relationship between Reagan and O'Neill serves as a lesson in statesmanship that many in minor political roles today fail to grasp. These leaders knew that effective governance required more than just public posturing; it demanded respect, negotiation, and a focus on the bigger picture. Unlike many modern politicians who remain fixated on short-term wins and personal agendas, Reagan and O'Neill understood that their legacy would be defined by their ability to pass meaningful legislation that had lasting impact. This level of leadership and cooperation is what elevates figures from being mere bit players in the political arena to being key actors in shaping the future of the nation. Their collaboration is a testament to the power of working across the aisle for the greater good.
Book Recommendation
Matt Walsh is a highly respected conservative voice, known not only for his insightful commentary but also for his dedication to family and faith. As a married man with six children, he exemplifies the values he passionately advocates for in his public life. A devout Christian, Matt Walsh lives out his principles both personally and professionally, and his fearless approach to addressing critical social and cultural issues has made him a significant figure in the conservative movement.
What sets Matt apart is his willingness to engage in open debate. He believes in the importance of honest dialogue and consistently puts himself out there, tackling tough topics with conviction and clarity. His willingness to challenge prevailing ideologies while maintaining respect for different viewpoints has earned him a wide following.
In addition to his media presence, Walsh is also an accomplished author. His children’s book, Johnny the Walrus, is a bold and creative exploration of identity and societal pressures wrapped in a compelling and humorous story. Through this work, Matt addresses complex issues in a way that is accessible to both children and adults, showcasing his ability to communicate effectively on multiple levels.
Overall, Matt Walsh’s dedication to his faith, family, and the pursuit of truth makes him a standout figure in today’s cultural landscape. His commitment to open dialogue and principled debate serves as a model for others, and his work continues to inspire many.
I’ve Got It All Right Here
Planning a political fundraiser requires meticulous organization and strategic foresight to ensure its success. One of the most critical elements is involving a significant number of people to help sell tickets and drive attendance. The broader the base of individuals engaged in ticket sales, the wider the event's reach and potential impact. This network not only ensures that the event will be well-attended, but it also builds a sense of community involvement and shared purpose. To manage this process effectively, it’s essential to keep historical records of previous fundraisers, meticulously organized in multiple three-ring binders. This allows the entire planning committee to know exactly what needs to happen, when it needs to happen, and who is responsible. Proper documentation helps maintain consistency and avoids mistakes from being repeated.
Timing is another crucial aspect of planning a successful fundraiser. Hosting an event during or too close to another major political event, such as an election or a neighboring county’s fundraising activities, can dilute attendance and reduce the effectiveness of your efforts. For instance, scheduling a Reagan-Lincoln Day Dinner too close to another political event in a nearby county can result in reduced turnout for both, undermining the overall goal. To avoid this, it's important to research and coordinate with surrounding counties and other party leaders to ensure there is ample space between events. Proper timing not only maximizes attendance but also avoids competition for funds and attention within the party.
Finally, consistency in theme is key to maintaining credibility and trust within the party. A well-planned fundraiser should reflect core Republican principles, staying true to the values that resonate with loyal party members. This means avoiding the temptation to cater to the least loyal members by changing themes or names that don’t align with the party's values. Consistency builds a brand, and when people know what to expect, it fosters confidence and greater engagement. Bucking established traditions to appease a small minority can alienate the broader base and weaken the overall message of unity and commitment. A successful fundraiser respects tradition while strategically positioning itself for maximum effectiveness.
A “Portion” of The Truesdell Political Event Guide
Project Management Checklist for a Political Fundraiser with Speakers and Entertainment
Event Concept and Theme
- Define fundraiser objectives.
- Choose a political message.
- Finalize event theme and atmosphere.
Budget Planning
- Determine overall budget.
- Allocate funds for speakers and entertainment.
- Establish contingency funds.
Venue Selection
- Choose a venue that fits the theme.
- Check venue capacity and accessibility.
- Negotiate venue rental costs.
Date and Time Planning
- Align event date with political calendar.
- Confirm speaker and entertainer availability.
- Avoid scheduling conflicts with other major events.
Permits and Licenses
- Obtain necessary event permits.
- Secure alcohol and food service licenses.
- Ensure compliance with local laws.
Fundraising Strategy
- Set financial targets.
- Plan donation methods (online, in-person).
- Develop a sponsorship package.
Ticketing and Pricing
- Establish ticket prices.
- Choose ticketing platform.
- Provide VIP or tiered pricing options.
Marketing and Promotion
- Develop a promotional campaign.
- Coordinate social media outreach.
- Create flyers and invitations.
Public Relations
- Prepare press releases.
- Schedule interviews with media outlets.
- Arrange for media coverage at the event.
Speaker Selection
- Confirm keynote speakers.
- Research speaker topics.
- Coordinate speaker schedules.
Entertainment Selection
- Choose performers or musical acts.
- Plan performance schedule.
- Negotiate contracts with entertainers.
Audiovisual Equipment
- Secure microphones, sound systems.
- Plan stage lighting setup.
- Arrange projectors for presentations.
Stage Setup and Design
- Design stage layout.
- Coordinate podium and seating arrangements.
- Prepare backup seating for overflow guests.
Program Development
- Create a detailed event schedule.
- Allow time for speeches and entertainment.
- Assign a host or master of ceremonies.
Catering and Refreshments
- Select catering service.
- Plan menu options (including dietary restrictions).
- Negotiate food and beverage costs.
Security and Safety
- Hire security staff.
- Plan for emergency evacuation.
- Ensure COVID-19 safety measures (if applicable).
Volunteer Management
- Recruit volunteers.
- Assign volunteer roles (registration, seating).
- Conduct pre-event volunteer training.
Logistics and Transportation
- Arrange transportation for VIPs.
- Provide parking options or shuttle service.
- Coordinate deliveries of equipment and supplies.
Invitation List and RSVP
- Compile guest list.
- Send invitations.
- Track RSVPs and manage guest confirmations.
Onsite Registration
- Set up registration tables.
- Prepare name tags and event materials.
- Organize check-in procedures.
Seating Arrangements
- Create a seating chart.
- Arrange VIP and reserved seating.
- Ensure seating for press and staff.
Photography and Videography
- Hire a professional photographer.
- Plan video coverage of the event.
- Arrange for post-event media distribution.
Event Signage
- Design directional signage.
- Prepare banners and sponsor recognition signs.
- Ensure signage placement at key locations.
Event Branding
- Incorporate political messaging in branding.
- Create branded merchandise (buttons, flyers).
- Use consistent color schemes and logos.
Networking Opportunities
- Set up networking lounges or areas.
- Schedule breaks for mingling.
- Provide attendee contact lists or apps for interaction.
Speech and Performance Timelines
- Draft detailed speech timings.
- Coordinate with performers on timing.
- Allow buffer times for overruns.
Rehearsals
- Schedule rehearsals for speakers.
- Test AV equipment during rehearsals.
- Conduct a full run-through with staff.
Technology Backup Plans
- Prepare backup microphones and AV systems.
- Ensure Wi-Fi is reliable for digital payments.
- Have extra chargers and adapters available.
Decor and Ambiance
- Select decor that matches the theme.
- Plan table centerpieces and linens.
- Coordinate with lighting for ambiance.
Sponsor Management
- Confirm sponsor partnerships.
- Display sponsor logos prominently.
- Provide sponsors with thank-you gifts.
Donation Tracking
- Use software to track donations.
- Assign staff to manage donation collections.
- Provide receipts to donors.
Post-Event Survey
- Create feedback surveys for attendees.
- Collect feedback from volunteers and staff.
- Analyze survey results for future improvements.
VIP Management
- Designate a VIP coordinator.
- Prepare special VIP seating and amenities.
- Provide VIPs with personalized schedules.
Live Streaming
- Plan for live streaming the event.
- Test live stream equipment and platforms.
- Monitor live stream during the event.
Guest Accommodations
- Arrange lodging for out-of-town guests.
- Provide a list of recommended hotels.
- Offer transportation to and from hotels.
Green Room Setup
- Prepare green rooms for speakers.
- Stock with refreshments and amenities.
- Ensure privacy and security for VIPs.
Media Kits and Press Briefing
- Prepare media kits for journalists.
- Arrange a press briefing before the event.
- Provide a media-friendly summary of the event.
Social Media Engagement
- Develop a social media hashtag.
- Assign staff to post live updates.
- Encourage attendees to share on social media.
Emergency Planning
- Plan for medical emergencies (first aid stations).
- Identify evacuation routes and emergency exits.
- Coordinate with local authorities for support.
Contracts and Agreements
- Finalize contracts with vendors and performers.
- Ensure all terms and deliverables are clear.
- Keep a record of signed agreements.
Waste Management
- Plan for trash and recycling collection.
- Provide adequate waste bins around the venue.
- Coordinate with waste disposal services.
Backup Power Supply
- Arrange for a generator in case of power failure.
- Test backup power systems before the event.
- Ensure critical equipment is connected to backup power.
Attendee Engagement
- Plan interactive elements (Q&A sessions, polls).
- Provide opportunities for audience participation.
- Offer take-home materials (pamphlets, info sheets).
Event Insurance
- Secure event insurance coverage.
- Ensure liability coverage for accidents.
- Review insurance policy details carefully.
Coordination with Local Authorities
- Inform local authorities of event details.
- Plan for crowd control and traffic management.
- Coordinate with police and fire departments.
Stage and AV Staffing
- Hire a technical team for stage and AV.
- Assign staff to manage lighting and sound systems.
- Ensure there is a stage manager.
Childcare and Family Accommodations
- Provide onsite childcare if needed.
- Plan for family-friendly zones.
- Offer activities for children.
Accessibility Planning
- Ensure ADA compliance at the venue.
- Provide sign language interpreters if needed.
- Arrange accessible seating and restrooms.
Event Timeline and Agenda
- Develop a master timeline for staff and volunteers.
- Share the timeline with all stakeholders.
- Allow buffer time for unexpected delays.
Post-Event Clean-Up
- Hire a clean-up crew.
- Plan for post-event breakdown.
- Ensure all rental equipment is returned on time.
Post-Event Checklist: Actions to Complete Within 48 Hours
Thank You Emails
- Send personalized thank you emails to donors.
- Thank speakers, performers, and volunteers.
- Acknowledge sponsors for their support.
Social Media Follow-Up
- Post event highlights on social media.
- Share photos and videos from the event.
- Encourage attendees to tag and share their experiences.
Donation Reconciliation
- Reconcile all donations collected during the event.
- Verify donation amounts with finance team.
- Issue receipts or tax forms to donors.
Media Coverage Review
- Monitor and collect media coverage of the event.
- Share media mentions on social platforms.
- Send press clippings to key stakeholders.
Survey Distribution
- Send post-event surveys to attendees.
- Collect feedback from staff and volunteers.
- Analyze initial survey responses for improvements.
Sponsor Follow-Up
- Send thank you letters or gifts to sponsors.
- Provide a detailed report of event success and sponsor visibility.
- Discuss potential partnerships for future events.
Financial Reporting
- Compile all expenses and income.
- Prepare a financial report for stakeholders.
- Compare actual costs versus budgeted amounts.
Team Debrief
- Hold a debrief meeting with key staff and volunteers.
- Identify successes and areas for improvement.
- Document lessons learned for future events.
Equipment Return
- Return rented AV and event equipment.
- Ensure all materials are accounted for.
- Check for any damages and resolve rental deposits.
Content Creation
- Edit and finalize event photos and videos.
- Create recap videos or photo galleries.
- Draft a blog post or article summarizing the event.
Invoice Settlements
- Process and pay vendor invoices.
- Follow up on any outstanding payments.
- Close out all vendor accounts.
Website Updates
- Update the event website with post-event content.
- Post a thank you message on the site.
- Archive event materials for future reference.
Donation Processing
- Ensure all online donation links are functioning.
- Process any remaining or recurring donations.
- Review and update donor databases.
Gift Distribution
- Send out promised gifts to donors and VIPs.
- Confirm delivery of all thank-you items.
- Ensure timely follow-up on any pending rewards.
Event Closeout Documentation
- Prepare a final report on event attendance and engagement.
- Document important contacts and contracts.
- Archive event materials for future reference.
Vendor Reviews
- Provide feedback to vendors on performance.
- Post reviews for vendors and services used.
- Discuss future collaborations with top-performing vendors.
Expense Reimbursement
- Collect and process receipts from staff and volunteers.
- Ensure all expense reports are submitted.
- Reimburse staff and volunteers for out-of-pocket costs.
Lost and Found
- Collect any lost items left at the venue.
- Contact attendees to return belongings.
- Dispose of unclaimed items after a set period.
Donation Matching
- Identify opportunities for matching donation programs.
- Follow up with donors on corporate matching.
- Track progress on additional matched contributions.
Event Feedback Summary
- Compile survey feedback into a summary report.
- Share key takeaways with stakeholders.
- Use feedback for planning future events.
10 Reasons Why a Post-Event Audit Committee is Critical
Ensures Financial Accountability
- The audit committee verifies that all income and expenses are accurately reported, preventing any potential financial discrepancies or mismanagement.
Identifies Budget Variances
- By reviewing the actual costs against the planned budget, the committee can identify areas where spending exceeded or stayed under budget, providing insights for future event planning.
Monitors Compliance with Regulations
- The committee ensures that all legal and financial regulations, including tax obligations and political campaign finance laws, have been followed, avoiding potential legal complications.
Evaluates Vendor Performance
- A thorough audit assesses vendor contracts, payments, and performance, helping to determine if vendors met their obligations and if contracts were fulfilled to satisfaction.
Tracks Donation Handling
- The audit committee reviews how donations were collected, processed, and accounted for, ensuring transparency and that all contributions are properly tracked for reporting purposes.
Mitigates Risk of Fraud
- Having an independent audit process helps detect and prevent any fraudulent activities, including potential misuse of funds, unauthorized spending, or misreported figures.
Improves Future Fundraising Efficiency
- By identifying financial inefficiencies or areas of waste, the committee provides insights that can help streamline processes and reduce unnecessary costs in future events.
Enhances Stakeholder Confidence
- A formal audit increases trust among stakeholders (donors, sponsors, and political supporters), showing that the organization is committed to transparency and responsible financial management.
Verifies Donation Allocation
- The audit ensures that all donations were allocated appropriately and according to donor intent, which is crucial in political fundraising to maintain donor trust and credibility.
Documents Lessons Learned
- A post-event audit captures critical insights and lessons related to financial management, helping the organization refine and improve processes for future political fundraisers.
Five Choices the Audit Committee Has When Misappropriations Are Discovered
Internal Investigation
- The committee can initiate a thorough internal investigation to gather detailed information about the misappropriation. This involves interviewing relevant staff, reviewing additional financial records, and understanding the scope of the issue before taking further action.
Corrective Action
- The committee can implement corrective actions, such as tightening internal controls, improving oversight procedures, or terminating responsible individuals. This ensures future misappropriations are less likely and the organization learns from the incident.
External Reporting
- If the misappropriation involves significant amounts or illegal activities, the committee may choose to report the issue to external authorities, such as law enforcement or regulatory bodies, ensuring compliance with legal and financial obligations.
Recovery of Funds
- The audit committee can pursue recovery of misappropriated funds. This might involve legal action, negotiating repayment agreements, or working with insurers if the organization has coverage for such incidents.
Public Disclosure and Transparency
- In cases where donor trust or public reputation is at stake, the committee may choose to issue a transparent public statement acknowledging the misappropriation and outlining the steps taken to address the issue and prevent recurrence, reinforcing the organization's commitment to integrity.
15 Items to Consider When Sending Thank You Letters Within 72 Hours of the Event
Personalization
- Address each letter with the recipient's name and mention their specific contribution to make the letter more personal and heartfelt.
Timeliness
- Send the thank you letters as soon as possible (within 72 hours) to show prompt appreciation and professionalism.
Mention of the Event’s Success
- Include details on the event’s overall success, such as funds raised or attendance, to reinforce the impact of their participation.
Acknowledge Specific Contributions
- For donors, note the specific amount or nature of their contribution. For volunteers or participants, mention their specific role or effort.
Gratitude for Continued Support
- Express sincere thanks for their ongoing or past support, encouraging future involvement.
Use the Event Theme
- Reflect the event's theme or message within the thank you letter to maintain a consistent narrative and tone.
Include Photos
- Attach a memorable photo from the event, especially if the recipient played a significant role, to add a personal touch.
Invitation for Future Engagement
- Encourage recipients to stay connected by inviting them to future events, follow-ups, or additional volunteer opportunities.
Tax Information (for Donors)
- For donors, include any necessary tax information or donation receipts to help them with their records.
Highlight Impact
- Share how their contribution will directly impact the cause or campaign, linking their involvement to the political mission.
Signature
- Have the letter signed by an important figure from the campaign, such as the event host, organizer, or candidate, for a personal touch.
Express Shared Values
- Reinforce common goals and values that both the recipient and the campaign share, deepening the personal connection.
Contact Information
- Provide contact details in case they have further questions or want to stay engaged with the campaign or cause.
Printed and Digital Options
- Depending on the recipient's preference, offer both printed and digital versions of the thank you letter for convenience.
Handwritten Notes for VIPs
- For VIP donors, speakers, or significant contributors, consider adding a short handwritten note to make the letter feel more personal and thoughtful.
10 Items to Include in an Interview with Speakers and Entertainers Asking for Observations
Overall Impression of the Event
- Ask about their general experience and how they felt the event was executed from their perspective.
Feedback on the Audience Engagement
- Seek their observations on how well the audience responded to their speech or performance, and whether they felt connected.
Logistics and Scheduling
- Inquire about how well the logistics were handled, including timing, coordination, and any potential areas of improvement.
Stage Setup and Comfort
- Get their perspective on the stage arrangement, comfort levels, and whether the equipment (microphones, lighting) was suitable.
Event Theme Alignment
- Ask if they felt the event theme was clearly conveyed and aligned with the overall message and purpose of the fundraiser.
Communication with Organizers
- Gather feedback on how well they were communicated with before and during the event, including any improvements for future events.
Entertainment or Speaker Lineup
- Ask their opinion on the event's speaker or entertainment lineup and whether they thought it flowed well.
Audience Demographics
- Seek their observations on the type of audience and if they felt the message or entertainment resonated with the attendees.
Opportunities for Future Involvement
- Inquire whether they’d be interested in participating in future events and if they have any suggestions to enhance future engagements.
Any Unforeseen Challenges
- Ask about any challenges they faced during the event (e.g., technical issues, timing, etc.) and how these could be mitigated in future events.
25 Items to Include in Post-Event Documentation, Binders, Digital Format, and Self-Assessment
Event Summary Report
- A high-level overview of the event, including goals, key outcomes, attendance figures, and overall success.
Budget Report
- A detailed breakdown of all expenses and revenue, highlighting variances from the initial budget and any unexpected costs.
Donation Records
- Complete records of donations, including donor names, amounts, and methods of payment, along with receipts and tax forms.
Contracts and Agreements
- Copies of all contracts with vendors, speakers, entertainers, and venue agreements, ensuring legal compliance and future reference.
Event Schedule and Program
- A final version of the event agenda, showing the timing of speakers, entertainment, and key activities.
Vendor Contact Information
- A comprehensive list of vendors, including services provided, contact details, and feedback on their performance.
Volunteer Roster
- A detailed list of all volunteers, their roles, and hours worked, along with feedback on their contributions and performance.
Post-Event Survey Results
- Collected feedback from attendees, speakers, and volunteers, including analysis of key trends and suggestions for improvement.
Photographs and Videos
- A collection of event photos and videos, organized digitally and with copies in the binder, for marketing and archival purposes.
Press and Media Coverage
- Articles, interviews, and any media mentions of the event, both in print and digital formats.
Sponsor Deliverables
- A summary of how sponsor commitments were fulfilled (e.g., logo placement, mentions during speeches), including any outstanding follow-up.
Social Media Metrics
- Reports from social media platforms, including engagement statistics, impressions, and user-generated content.
Team and Volunteer Debrief Notes
- Notes from debriefing sessions with staff and volunteers, highlighting what went well and areas that need improvement.
Financial Receipts and Invoices
- All financial receipts, invoices from vendors, and proof of payments, organized for future auditing and record-keeping.
Permits and Licenses
- Copies of any permits or licenses required for the event, such as venue rental, alcohol service, or entertainment licenses.
Emergency Plan and Incident Reports
- Documentation of the emergency plan for the event, along with any incident reports or issues that arose during the event.
Technical and AV Setup Notes
- Detailed notes on the AV and technical setups used, including equipment lists and any issues encountered during the event.
Guest List and RSVP Records
- The final guest list, including RSVPs and attendance records, useful for follow-up and future invitations.
Thank You Letters
- Copies of all thank you letters sent to donors, volunteers, speakers, and sponsors, including notes on any personalized elements.
Post-Event Audit Report
- A formal audit report summarizing the financial health of the event, identifying any misappropriations or areas for financial improvement.
Lessons Learned
- A section documenting lessons learned from the event, including logistical challenges, what worked well, and how to improve future events.
Recommendations for Future Events
- A list of suggestions for the next event, based on feedback, surveys, and debrief sessions, helping to streamline future planning.
Event Marketing Materials
- Copies of all marketing materials used, such as flyers, digital ads, social media posts, and email invitations.
Speaker and Entertainer Feedback
- A summary of feedback from speakers and entertainers, including their observations and suggestions for future collaboration.
Open and Honest Self-Assessment
- A candid review of the event from the perspective of the organizing team, evaluating the event’s success, internal coordination, and areas for personal or team improvement.
A Sample From Our Digital Binders
When one of our firms plans an event, we ensure every detail is accounted for, leaving no stone unturned. From the very beginning, we establish a process of thorough documentation. This starts with making detailed records, compiling lists, gathering quotes, and defining roles and procedures. All of this information is carefully organized, so when the event is underway, we never have to reinvent the wheel. Whether it's data for the event manager or background information for future reference, everything has a place. Failed bids, for instance, are filed away for transparency, while essential documents stay easily accessible for real-time decision-making.
The key to a smooth event is having everything ready at hand during all phases—setup, execution, and breakdown. I ensure we compile an 'event manager's manual,' which includes crucial information like the event title, schedule, staff responsibilities, risk analysis, and emergency procedures. This manual is the event's backbone, a resource for managers, staff, and emergency services alike. The level of detail depends on the event's scope—whether it's as simple as a gala dinner or as complex as an Olympic qualifying race requiring helicopter coordination. Laminating frequently-used documents ensures durability, preventing wear from constant use.
To further safeguard against unexpected disruptions, multiple copies of the event manual are strategically placed. One copy stays with the event manager, another in the cashier's office, and a third at the main gate. This ensures that even in the event of an emergency, critical information is always available. Alongside these manuals, we distribute key resources like staff contact sheets, site maps, schedules, and forms to supervisors, emergency personnel, and key event staff. This structured approach to event management ensures that everyone knows their role, stays informed, and can respond effectively to any situation, maintaining consistency and professionalism throughout.
In addition to documentation, timing is critical in planning a successful event. We carefully schedule events to avoid conflicts with other major activities, such as elections or nearby fundraising efforts. For instance, if a neighboring county has a Reagan-Lincoln Day Dinner planned, we avoid scheduling a similar event in close proximity. Overlapping events dilute attendance and fundraising potential, undermining both efforts. Proper timing ensures that your event gets the focus and engagement it deserves, optimizing attendance and resources.
Finally, maintaining consistency in branding and messaging is key to a successful event. Aligning the event’s theme with core Republican principles or the values of the organization we represent is critical for maintaining trust and credibility. Attempting to cater to less loyal members by altering the event’s name or theme risks diluting the message and alienating the core audience. Consistency in messaging reinforces the event’s purpose and strengthens the brand. By staying true to our values, planning events carefully, and ensuring proper documentation and timing, we create experiences that resonate with attendees and solidify the integrity of our organization.
Also
When organizing an event, one of our primary objectives is to generate a profit, and this often involves handling substantial amounts of cash. Whether it’s through ticket sales at the gate or purchases inside, money management becomes a crucial part of event planning. As the event manager, my team and I must be prepared to handle cash efficiently and securely, which can sometimes prove to be more challenging than anticipated. From ensuring proper cash handling procedures to maintaining adequate supervision, the management of money flow requires detailed forethought. This is especially true when it comes to gate money, which often serves as the primary income source for an event. To maximize this income, careful planning, staffing, and pricing are essential.
Setting the right entry fee is one of the most important decisions. It’s critical to find a balance between charging enough to make a profit and ensuring that the fee isn’t so high that it drives potential attendees away. For example, while a $5 entrance fee might seem reasonable on its own, for a family of four, that adds up to $20 just to get in, before spending on food, rides, or merchandise. If attendees feel they are overpaying at the gate, they may either refuse to come or spend less once inside, which can impact stallholders and the overall success of the event. Additionally, the fee needs to be simple and rounded—charging $1, $2, or $5 per person makes transactions quick and easy, reducing the likelihood of long lines and frustrated customers. If you choose an odd amount like $1.86, you’ll complicate things unnecessarily, requiring more staff, more cash floats, and potentially more errors.
Another critical factor in handling gate money is trust. You need reliable, trustworthy staff to manage cash transactions, as it can be all too easy for funds to disappear if proper supervision isn’t in place. It's not just about honesty, though—security is also a concern. Large sums of cash can attract thieves, so you must ensure that the gate staff are vigilant and aware of how to protect the money they handle. Supervisors must also be trained to recognize counterfeit bills and calculate fees and discounts quickly. The smoother the gate operation, the better the customer experience, and the fewer issues will arise with slow service or errors in calculating entry fees and change.
Discounts are another factor to consider carefully. While group or family discounts can increase attendance by making the event more affordable, you must avoid making the fee structure overly complicated. Too many discounts can slow down entry, confuse gate staff, and frustrate attendees, leading to longer lines and lost revenue. However, offering strategic discounts—such as for early ticket sales or groups—can encourage larger crowds, ultimately boosting your income through increased participation in other activities like food stalls, rides, and merchandise sales once they’re inside the event.
Cash handling itself can present challenges beyond just pricing and staffing. Large sums of money in the form of loose change require time and effort to manage, and the initial cash float you provide to staff must be carefully calculated. For a larger event, you may need a float of $1,500 or more, just to ensure that gatekeepers have enough change to deal with the first few waves of attendees paying with large notes. This upfront investment is critical to avoid early frustrations at the gate, where a lack of change could lead to delays, unhappy customers, or even security risks. In our experience, most attendees will opt to pay with larger notes, especially $20 bills, so having adequate change ready from the outset is a must.
Ultimately, managing cash and gate operations is about planning ahead and being prepared for every contingency. Pricing must be sensible, change must be readily available, and staff must be both trustworthy and capable of handling the pressure of working with large sums of money. By ensuring these basics are covered, we can keep the event running smoothly, ensuring a great experience for attendees while also maximizing profitability for the event.
Staff & Interns
Volunteers are fine, but in a professional political operation, having paid staff and interns dedicated to event organization is essential for both the success of the event and the long-term development of the team. Paid staff bring expertise, consistency, and accountability to the operation, ensuring that every detail is meticulously planned and executed. These individuals often have the experience needed to anticipate potential issues, maintain high standards, and keep everything on track. Interns, meanwhile, are vital support, helping to carry out the day-to-day tasks and logistics that make the event run smoothly. Together, this team not only manages the workload but also creates a cohesive and professional atmosphere that elevates the quality of the event.
For interns, working on event organization provides invaluable hands-on experience. They learn critical skills such as time management, communication, multitasking, and problem-solving, all while gaining insight into the inner workings of political campaigns or operations. Event planning involves a mix of logistical coordination, vendor negotiations, and volunteer management, giving interns the chance to understand the full scope of what it takes to pull off a successful political event. This learning experience helps interns develop the skills and confidence needed to pursue future careers in politics, campaign management, or event planning, while also providing immediate value to the political operation.
Having paid staff and interns working together also promotes a culture of mentorship within the organization. Paid staff can guide and mentor interns, offering real-time feedback and sharing their own knowledge and experiences. This collaboration not only ensures that the event runs efficiently but also builds a pipeline of future talent. As interns learn the ropes and take on more responsibilities, they become better equipped to take on larger roles within the organization. This investment in staff development ensures the operation remains strong and capable of organizing successful events in the future.
The End Begins
All events are unique, and as the event organizer, you are the one who understands the specific objectives and constraints of your proposed event. Whether it’s a political fundraiser, corporate gathering, or community celebration, it’s crucial to always keep your goals and budget at the forefront of your planning. While there are guidelines that can help steer the process, they should be adapted to suit the particular needs of your event. Flexibility, combined with thorough planning, ensures that every decision made aligns with both the overarching objectives and the available resources.
One of the most effective ways to ensure the success of your event is by incorporating checkpoints into your planning process. This could involve gathering your key managers for a presentation of your decisions to verify that everyone is on the same page. Holding a "sanity check" at different stages of planning allows for real-time feedback and adjustments before committing to final decisions. Additionally, conducting a desktop walk-through using the proposed site plan, staff schedules, and procedures ensures that the plan is not only viable but also functional on the day of the event. This collaborative review helps identify potential issues early, so they can be resolved before they become obstacles.
When it comes to financial commitments, due diligence is essential. Before agreeing to any expenditure, always seek at least three quotes to ensure competitive pricing and quality service. This not only helps in staying within budget but also ensures that you are working with vendors who provide the best value. However, it is important to avoid booking anything until all required permissions and approvals are in place. Without proper authorization, any financial commitments could result in unnecessary losses or legal complications. Keeping health and safety at the top of the priority list is also key, and this requires consultation with local authorities, emergency services, and other professionals to ensure the event meets all necessary regulations.
Once the event is successfully executed, the real work begins in documenting and reviewing the results. As the event manager, it is your responsibility, with the help of your team, to compile a final report that provides an overview of the event’s success, the challenges faced, and how those challenges were addressed. This report should not just highlight the event's outcomes but also serve as a critical tool for future planning. Listing all professional services, suppliers, and their performance ensures that you have a reliable reference for future events. This helps streamline future planning, knowing which vendors to trust and which to avoid.
The final report acts as a blueprint for future success, not merely a collection of data but a reflection on what worked and what didn’t. It provides a deeper understanding of the event management process and lessons learned, which can be invaluable for improving future events. Supporting documents, such as contracts, schedules, and financial statements, should be properly archived to assist with audits and future reference. In essence, the report encapsulates how the event was delivered and the insights gained, ensuring the continuous improvement of event planning and execution year after year.