Fair Real Estate
Listing Agent & Property Owner Expectation Management
These strategies, when used together, can create a powerful, multi-faceted marketing campaign to reach a wide range of potential buyers.
Your professional real estate / insurance agent, after a thorough consultation can market a property in a multitude of ways. The transfer of marketing costs without a markup, to the client, ensures a fair, fiduciary-based relationship.
Professional Photography: High-quality photos are essential. Invest in a professional photographer to capture the property’s best features.
Duty: Agent
Cost: Property Owner
Virtual Tours: Create a virtual tour or 3D walkthrough for potential buyers who want to see the house remotely.
Duty: Agent
Cost: Property Owner
Staging: Stage the home to highlight its potential. This can be done physically or virtually.
Duty: Agent or Property Owner
Cost: Property Owner
Video Marketing: Produce a short, engaging video showcasing the property and its surroundings, highlighting lifestyle aspects.
Duty: Agent
Cost: Property Owner
Drone Photography and Video: Use drone footage for a stunning aerial view, especially for properties with large yards or scenic views.
Duty: Agent
Cost: Property Owner
MLS Listing: Make sure the property is listed on the Multiple Listing Service (MLS) to reach other agents and buyers.
Cost: Agent
Social Media Advertising: Share posts and ads on social media platforms like Facebook, Instagram, and LinkedIn to attract a wider audience.
Duty: Agent
Cost: Property Owner
Dedicated Property Website: Create a website specifically for the property to showcase all the information, images, and videos in one place.
Duty: Agent
Cost: Property Owner
Open Houses: Host both virtual and in-person open houses to reach different audiences.
Duty: Agent
Cost: Property Owner
Neighborhood Canvassing: Send postcards or flyers to nearby homes, inviting them to view the property or share it with interested friends.
Duty: Agent
Cost: Property Owner
Email Marketing: Use email lists to send targeted updates to past clients and interested buyers.
Duty: Agent
Cost: Property Owner
Digital Newsletters: Include the property in a digital newsletter sent to your contact list.
Duty: Agent & Property Owner
Cost: Property Owner
Search Engine Optimization (SEO): Optimize online content about the property so it appears in relevant search results.
Duty: Agent
Cost: Property Owner
Professional Write-Up: Craft a compelling, detailed description of the property highlighting unique features and lifestyle benefits.
Duty: Agent
Cost: Property Owner
Targeted Digital Ads: Run ads on platforms like Google, Facebook, and YouTube targeting specific demographics interested in the area.
Duty: Agent
Cost: Property Owner
Signage: Place professional “For Sale” signs with QR codes for easy access to online listings.
Duty: Agent
Cost: Agent
Online Listing Sites: List the property on popular real estate websites such as Zillow, Realtor.com, Redfin, and Trulia.’
Duty: Agent
Cost: Property Owner
Print Advertising: Use local newspapers, magazines, or lifestyle publications to reach a traditional audience.
Duty: Agent
Cost: Property Owner
Broker Open Houses: Host open houses specifically for other real estate agents who may have interested clients.
Duty: Agent
Cost: Property Owner
Highlight Nearby Amenities: Showcase local amenities such as parks, schools, and shopping centers in listings and marketing materials.
Duty: Agent & Property Owner
Agent always consults with Property Owner
Showcase Green Features: If applicable, highlight eco-friendly features such as energy-efficient appliances or solar panels.
Duty: Agent and Property Owner
Agent always consults with Property Owner
Websites: Create two websites for the property. One for public search /buyers, and the second exclusively for buyer’s agents.
Duty: Agent
Cost: Agent
Postcards to Targeted Buyers: Send postcards or brochures to people who may be interested, such as renters in nearby areas.
Duty: Agent
Cost: Property Owner
Market to Relocation Specialists: Connect with companies that help relocating employees to get the property in front of their clients.
Duty: Agent
Cost: Property Owner
Partner with Local Businesses: Display property flyers in local coffee shops, gyms, or stores that allow it.
Duty: Agent
Cost: Property Owner
Feature Property on YouTube Channel: Use YouTube to showcase the property’s tour and neighborhood overview for a wider online reach.
Duty: Agent
Cost: Property Owner
Text Messaging Campaigns: Use SMS to inform interested clients about open houses, price changes, and more.
Duty: Agent
Cost: Property Owner
Professional Brochures: Hand out professionally designed brochures with high-quality images and descriptions.
Duty: Agent
Cost: Property Owner
Engage with Local Influencers: Partner with local influencers who can promote the property to their followers, especially if it has unique or luxury features.
Duty: Agent
Cost: Property Owner
Attend Realtor Events: Attend area realtor events to promote the property on a one-to-one basis.
Duty & Cost: Agent
Contact Information:
Carol Bettinger, Real Estate & Insurance Agent
Director of Marketing & Client Relations – The Truesdell Companies
Truesdell Consulting, Inc. – Marketing Agency
The Truesdell Professional Building
Located in the Ocala International Commerce Park
200 NW 52nd Avenue | Ocala, FL 34482
813-682-9744 Direct VT
352-612-1000 Office VT
cbettinger@truesdellinsurance.com
Paul Grant Truesdell, J.D., AIF, CLU, ChFC, RFC
Founder of The Truesdell Companies
The Truesdell Professional Building
Located in the Ocala International Commerce Park
200 NW 52nd Avenue | Ocala, FL 34482
813-556-6935 Direct VT
352-612-1000 Office VT – Florida
212-433-2525 Office VT – New York
paul@truesdellwealth.com
The Truesdell Professional Building
Carol Bettinger