Reset
Good morning, good afternoon, or good evening. You may have noticed some major changes to the PaulTruesdell.com website. The layout, structure, and tone have evolved, yet the overall flavor and purpose remain the same. This wasn’t a random update. Every change was deliberate, designed to make the website cleaner, more purposeful, and aligned with how we actually operate.
Why We Streamlined the Site
After studying countless business and advisory websites, I came to a simple conclusion: most of them have become digital billboards. They shout, they flash, and they say a lot without saying much of anything. I have no interest in playing that game. I’m not going to fill the site with long-winded explanations about what Truesdell Wealth does as a registered investment advisor. I’m not going to spend pages describing how Truesdell Insurance integrates risk management with investment planning, or how Truesdell Consulting works as both a business consultancy and venture capital firm.
The same goes for Truesdell Law, operated solely by attorney Kellean K. Truesdell, who holds both a law degree and a master’s in law and focuses exclusively on estate planning, probate, trust administration, elder law, and asset protection. If someone is genuinely interested in learning about what we do or how we can help, they’ll reach out. That’s what the contact form is for.
The site is no longer a place to educate casual browsers. It’s a professional gateway. If someone drives by and keeps going, that’s fine. But when a person takes the time to stop, read, and connect, that’s someone worth spending time with.
Purpose Over Promotion
Our goal isn’t to chase clicks or entertain curiosity seekers. It’s to serve clients and engage meaningfully with serious prospective clients who value experience, depth, and results. So the website functions as a professional hub—an efficient, no-nonsense front door for those who are ready to have a real conversation.
Blog and Content Philosophy
The blog section will carry the same tone and purpose as everything else we do—straightforward, informative, and unhurried. Some posts will be brief, offering a thought or update. Others will dive deep into issues that matter, whether financial, economic, or cultural. If a post is too long for the average skim reader, so be it. Quality always outweighs brevity.
That philosophy mirrors the Paul Truesdell Podcast, which is designed for listeners who prefer substance over slogans. Many of my clients describe it as attending a private seminar or one of our casual cocktail conversations—real discussions about real-world issues.
Introducing the Daily Bite-Size Bite
For those who prefer shorter, more frequent updates, we’ve created something new: the “Daily Bite-Size Bite.” These will appear right on the home page and will feature short, relevant insights, typically aimed at those in the pre-go, go-go, slow-go, and no-go stages of life—the pre-retirees and retirees who understand the importance of planning and consistency.
Each post will stay on the site until it falls out of the top ten. When number eleven goes live, number one drops off. That means if you don’t visit the site at least once every ten days, you’ll miss something. The first “Bite” includes a short introduction and will set the tone for those that follow.
Focused on the Right Audience
At Truesdell Wealth, we primarily serve individuals who are nearing or in retirement. They’re disciplined, focused, and serious about preserving and growing what they’ve built. The insurance division, however, continues to serve younger individuals and families, providing the same level of professional service and guidance that older clients have come to expect.
What’s Coming Next
For our existing clients, something special has been in the works for quite some time. It’s taken longer than expected—partly because of outside factors beyond our control—but it’s almost ready. I’ll share more details directly, one-on-one, when the time comes.
And as a personal note, today is Wednesday, November 12, 2025. It’s the first chilly morning we’ve had this season, and yes, I turned on the heat in the office for the first time this year. So instead of my usual “stay cool,” I’ll say this—stay warm out there as this Florida cold front rolls through.