Thinking About Resource Deployment - GOTV
GOTV - Get Out The Vote
Women aged 50 and above, particularly those facing economic insecurity, tend to skew towards liberal candidates, and this trend is reflected in their support for Kamala Harris over Donald Trump in the upcoming election. Economic concerns such as healthcare, Social Security, and rising costs of living play a crucial role in shaping their political preferences. This demographic feels that progressive policies are more aligned with their needs, particularly when it comes to addressing the financial difficulties they face both in the short term, such as managing day-to-day expenses, and long term, such as planning for retirement.
The recent poll shows that Harris holds a 12-point lead over Trump among women in this age group, a margin that far exceeds her overall lead among voters of all ages. This suggests that these women view her as more attuned to their concerns, such as protecting Social Security and reducing healthcare costs. Harris, being part of a more progressive ticket, is perceived as likely to implement policies that focus on improving the social safety net, which directly impacts the financial well-being of older women.
On the other hand, many women over 50 are skeptical about Trump’s approach, especially given his administration's stance on issues like Social Security and healthcare reform. His focus on tax cuts and deregulation is seen by many in this cohort as benefiting wealthier individuals and corporations, rather than addressing the financial struggles of middle and lower-income Americans, particularly older women. As a result, Harris' focus on economic security and social welfare resonates more strongly with this group, positioning her as the candidate with a better chance of earning their vote.
Where would you focus as a local Republican committee or club?